Back to the list of news

March 2, 2016

Bridgestone Canada to Invest $312 Million to Modernize its Joliette Plant

Bridgestone Canada plans to invest $312 million to expand and modernize its Joliette, Québec facility. The project involves automating plant equipment to increase production from 17,000 to 20,000 tires a day. The new equipment will also make it possible to manufacture larger tires for sport utility vehicles (SUVs) and vans, for which demand is increasing.


Photo of the Bridgestone plant


“This is the biggest investment in the plant since it opened in 1965. It’s a long-term investment that should ensure its future for years to come,” said Plant Manager Robert Verreault.


The Québec government will make a $54-million contribution to the company through Investissement Québec to support the expansion. That funding consists of a $44-million loan and a $10-million
non-refundable contribution.


Bridgestone Canada employs some 1,300 people at its Joliette plant. The investment will secure those jobs for the next 20 years.